Our Doctor

​​​​​Founder of Innovista Eye – Boerne, TX
Co-founder of DeNovo Eye – McKinney, TX

Dr. Luis Rojas, a South Texas native, received his Bachelor of Science Degree in Biology and Chemistry with honors from Texas State University – San Marcos. He then spent a year as a teaching assistant for Anatomy and Physiology at the University of Texas – Pan American. He graduated Magna Cum Laude from the University of Houston College of Optometry in 2015, where he received four Letters of Excellence for clinical performance and the Avalon Excellence Eyewear Award for outstanding optics and dispensary skills. Additionally, he was elected to treat and manage patients with advanced ocular surface disease at the UEI Dry Eye Center, earning the Dry Eye Center Excellence Award.

Dr. Rojas has extensive medical training in managing and treating ocular disease, including diabetic retinopathy, neurological disorders, uveitis, and advanced glaucoma. He specializes in creating custom therapies and performs non-invasive procedures for those with ocular surface disorders associated with systemic and autoimmune disease. He also provides vision and ocular rehabilitation using specialty custom contact lenses for an array of corneal disorders and myopia management therapies including orthokeratology (Ortho-K). Dr. Rojas has published several articles in Contact Lens Spectrum and Review of Optometry. He also lectures nationally on topics including innovative contact lens technology, ocular surface disease, and practice management.

Dr. Rojas believes in using an integrative approach that focuses on a patient’s overall systemic health and its effect on ocular health and vision. Aside from devoting time to patients care at both of his private practices, Dr. Rojas enjoys maintaining an active lifestyle and traveling with his wife and two kids.

Publications/Articles

• August 1, 2017 -  Contact Lens Spectrum – “Viral Conjunctivitis-Or Impending Death?”
• January 1, 2019 -  Contact Lens Spectrum – “When The Crying Doesn’t Stop”
• November 1, 2019 - Contact Lens Spectrum – “From Blepharoplasty To Ocular Surface Travesty”
• February 1, 2020 - Contact Lens Spectrum – “A Demodex Discussion”
• August 1, 2020 – Contact Lens Spectrum – “An Effective, Comfortable Treatment for EKC”
• November 1, 2021 – Contact Lens Spectrum – “The Many Faces of SPK”
• November 15, 2021 – Review of Optometry - “Dry Eye: Where Do We Stand with Omega-3 Supplements”
• May 1, 2022 – Contact Lens Spectrum – “Navigating Turbulent Waters in The Dry Eye Patient”
• August 10, 2022 - “If you stare at screens all day and have sore, tired eyes, you might have computer vision syndrome”
• March 2, 2023  - Healio – Video: “Clinician finds success with new Acuvue lens in computer users, older patients”
• May 1, 2023 – Contact Lens Spectrum – “Daily Disposables for NK?”
• August 1, 2023 – Contact Lens Spectrum – “Giving VKC Some TLC”
• November 15, 2023 – Real-World Uses of Autologous Serum Eye Drops